TALK: The Modern Design Organization
Companies from IBM to GE and Capital One are finally making serious investments in design as a strategic differentiator. Does that mean we’re done? Has UX finally arrived? If only it were that simple. With the ascent of UX comes new questions. Today, companies struggle to understand the relationship between user experience, customer experience, service design, and innovation—what Jesse James Garrett called “the great convergence.” The reality is that many UX teams are still stymied by questions about what experience design professionals are empowered to do, and what’s somebody else’s job. In this talk, Leah Buley will share her research into the differences between a ho hum UX organisation, and world class one. She’ll also discuss what work still remains to be done for all user experience professionals to step up to the opportunity that’s now in front of them.
WORKSHOP: UX As A Team Sport
A smart Apple designer once said: “design is a distributed social process.” The fact is, UX isn't something that you can do alone — even if you work as a team of one. Great design is born when smart and creative people work together, driven by shared passion for solving problems in a human way. To do that, you need people to work with you, to share what they know with you, and most importantly to believe that human-centred design matters. In this workshop, you'll learn how to be a confident, effective leader of an inclusive UX process that makes your teams — and your customers — love you just a little bit more than they already do.